''The [[Augustan Omnibus]]'' is the official journal of The Augustan Society, Inc. Advertising therein is managed by the '''Advertising Manager'''. He is appointed by the [[Editor-in-Chief]] in consultation with the [[Treasurer]], and serves at the former's pleasure. He may serve on the [[Finance Committee]] at the pleasure of the Treasurer.
The journal carries advertising for two reasons:
# * Revenue; and# * Filling page space at the end of articles.
It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication.
Exchange advertising is organized by the [[Marketing Committee]] or other office, and the cost of such ads are charged back to the department ordering same.
The [[Editor-in-Chief]] will format courtesy ads as described above gratis. If a more complex design is needed, a one-time fee is charged that is normally the same as a quarter-page ad.
Advertisers who wish to provide their own copy may do so on paper, or in any lossless image format that will have at least 600dpi when printed. (Some lossy formats will generate attractive ads, and may be accepted by at the discretion of the [[Editor-in-Chief]] on a case-by-case basis.)
All ads are run on a space-available basis. Priority will be given to commercial advertising, memorials to the recently deceased, and other items of a timely nature.
The goal of the Advertising Manager is to have enough ads on order that the Editor-in-Chief has enough to use for formatting purposes. The A target for the number of ads to have on hand has not been set.
The Advertising Manager will provide Headquarters with the mailing address of each advertiser who is not a member. A complimentary copy of the first issue in which their ad appears will be sent; copies of additional insertions will be sent for the standard subscription rate.