The price of ads is presently set at a rate that's approximately twice the cost of printing the space. Thus half pages are twice the cost of quarters and half the cost of full pages. This is subject to change at the Advertising Manager's discretion, provided that the revenue target of twice the raw cost is met.
Discounts on ads offered as incentives for the [[Annual Fundraiser]] (or other programs which make such offers) are charged back to that program. Member discounts are not presently offered, and would require the [[Membership Privileges]] to be amended by the [[Order of the Augustan Eagle]] to implement. Such a discount might require an adjustment to the non-discounted price to ensure that ad revenue covers the raw page cost plus the desired profit margin.
Most ads accepted of late are courtesy ads. Members, friends, and [[Sub-Groups]] place their arms between "Compliments of" or "In memory of" and their name. The Advertising Manager is responsible to contact [[Headquarters Staff]] and confirm that all titles and postnominals requested have been recognized and arms registered. Ads do not have a restriction on the number of postnominals that will be listed, provided all are recognized by the Society. Members may use the arms or logo of any group of which they are a member (provided that copyright clearance is provided for non-Society art).