''The [[Augustan Omnibus|The Augustan Omnibus]]'' is the official journal of The Augustan Society, Inc. Advertising therein is managed by the '''Advertising Manager'''. He is appointed by the [[Editor-in-Chief]] in consultation with the [[Treasurer]], and serves at the former's pleasure. He may serve on the [[Finance Committee]] at the pleasure of the Treasurer.
The journal carries advertising for two reasons:
The price of ads is presently set at a rate that's approximately twice the cost of printing the space. Thus half pages are twice the cost of quarters and half the cost of full pages. This is subject to change at the Advertising Manager's discretion, provided that the revenue target of twice the raw cost is met.
Discounts on ads offered as incentives for the Annual Fundraiser (or other programs which make such offers) are charged back to that programthe Fundraiser. Member discounts are not presently offered, and would require the [[Membership Privileges]] to be amended by the [[Order of the Augustan Eagle]] to implement. Such a discount might require an adjustment to the non-discounted price to ensure that ad revenue covers the raw page cost plus the desired profit margin.
Most ads accepted of late are courtesy ads. Members, friends, and [[Sub-Groups]] place their arms between "Compliments of" or "In memory of" and their a name. The Advertising Manager is responsible to contact [[Headquarters Staff]] and confirm that all titles and postnominals requested have been recognized and arms registered. Ads do not have a restriction on the number of postnominals that will be listed, provided all are recognized by the Society. Members may use their own registered arms, or the arms or logo of any group of which they are a member (provided that copyright clearance is provided for non-Society art).
Commercial advertising is also accepted at the same rates and under the same terms.
Advertisers who wish to provide their own copy may do so on paper, or in any lossless image format that will have at least 600dpi when printed. (Some lossy formats will generate attractive ads, and may be accepted at the discretion of the Production Editor.)
All ads are run on a space-available basis. Priority will be given to commercial advertising, memorials to the recently deceased, commercial advertising, and other items of a timely nature.
The goal is for the Advertising Manager to have enough ads on order that the Production Editor has enough to use for formatting purposes. A target for the number of ads to have on hand has not been set.