Changes

Five-Year Plan

1,530 bytes added, 14:29, 30 June 2017
various updates
<li>[[Investment Fund]]
<ol type="1">
<li>The Investment Fund is currently earning approximately $1112,000 annually with a very cautious approach to investment that is yielding about 45% [annual] return.</li> <li>''Indicators of success: continue to gain 45% [annual] return.''<br>[''Note: The [[Assistant Secretary]] would like believes it is necessary to see growth of increase the principle of this Fund, above and beyond said return.'']</li>
</ol></li>
<li>Fundraising
<li>Establish and promote annual campaign for specific goals
<ol type="1">
<li>2014 - Augustan Library Fund [Note''´Note: What there is the no defined purpose of for this fund, and how is it different from the Headquarters Fund below? . The amount collected remains in the General Fund.'']
<ol type="a">
<li>This pilot project aimed to collect $10,000 in FY 2014</li>
<li>This campaign collected $2,284</li>
<li>''Indicators of success: participation from 95% of membership, meet 50% of goal''<br>[''Note: [[Headquarters Staff]] feel strongly that it's counterproductive to claim that failing by 50% is success.'']</li>
</ol></li>
<li>2015 - Augustan Library Fund [''Note: 2015 has seen saw an "Annual Fundraiser" unrelated to the Library. Funds collected remain in the General Fund.'']</li> <li>2016 - Augustan Special Collections Fund (to repair, rebind or replace volumes in unusable condition) [''Note: This turned into a solicitation to benefit the general fund and balance the budget.'']</li> <li>2017 - Augustan Headquarters Fund (to purchase permanent location) [''Note: No such fundraising has begun as of July. [[Headquarters Staff]] feel a purchase is unlikely in this decade, barring a six-figure donation.'']</li>
<li>2018 - suggestion needed</li>
<li>2019 - suggestion needed</li>
</ol></li>
<li>Continue "Buy-A-Box" campaign until all books are unpacked [''Note: Perhaps the goal of "all books and other materials are properly shelved"?'']
<ol type="1">
<li>In mid 2014 it was determined that a critical lack of shelving space required borrowing from the Cataloging Fund to purchase more storage shelving.</li>
<li>Requests for donation to the [["Buy-A-Box"]] fund have been included in recent member communications and have yielded some return. The debt to the [[Cataloging]] Fund was repaid as of October 2014.</li>
<li>''Indicators of success: close deficit by end of 2014.'' [''Note: This was achieved.'']</li>
</ol></li>
<li>[[Cataloging Fund]]
<ol type="1">
<li>A $10,000 donation was made in 2011, with the stipulation that it be used to fund the expenses incurred by cataloging the book collection.</li>
<li>An online book catalog has been established</li>
<li>Over 3,200 300 books have been cataloged to date</li> <li>This project is managed by the [[Librarian]] at Headquarters</li>
<li>The establishment of a publicly accessible [[Library]] location would allow the Librarian to recruit and supervise volunteers to work on the project</li>
<li>It is estimated that between 15,000 to 25,000 volumes remain to be cataloged.</li>
<li>''Indicators of success: all books and ephemera cataloged at a rate of 10% per year'' [''Note: The current rate of cataloging is approximately 700 300 volumes per year. Doubling that Increasing this rate to 10% of the collection will require work to be transferred from Headquarters to volunteers or other projects discontinued or transferred away from Headquarters.It is patently unrealistic, though obtaining a public Headquarters could help substantially.'']</li>
</ol></li>
<li>Establish perennial campaigns for general support
<li>Trusts, Wills and Life Insurance, life annuities
<ol type="a">
<li>Mention of these donation options may be made in regular member communications. [''Note: The [[''August&aelig;um'' Editor ]] will publish such when received.'']</li> <li>A direct mail project is recommended, with a letter to be sent to all members suggesting that the Society be remembered in wills, trusts and life insurance, with relevant information such as tax ID. [''Note: It would be imprudent to publish the Society's Tax ID number. It may also be wise to defer this until 501(c)(3) status is restored.'']</li>
<li>A direct mail project is recommended, with a letter to be sent to all members suggesting that book and ephemera collections and personal papers be donated to the Society
<ol type="i">
<li>''Indicators of success: mailing sent on annual basis, mentions made three times annually in various publications.'' [''Note: ''[[August&aelig;um]]'' and [[Social Media]] will publish this once these programs have been launched, the ''Omnibus'' will not.'']</li>
</ol></li>
</ol></li>
<ol type="a">
<li>Historically, the annual fundraiser has aimed to replenish this fund, which is used for operating expenses.
<li>Donations that are not received for specific purposes are placed in this fund. [''Note: In 2015 & 2016, such unspecific donations are being placed in the [[Annual Fundraiser]], with the same effect.'']</li><!--REVIEW PROGRESS-->
</ol></li>
</ol></li>
<li>Suitable location to be found</li>
<li>[[Headquarters Chairman]] to be named and to assist in search</li>
<li>Possible renovations or building maintenance to be performed before move in [''Note: Staff expect this to be a non-trivial expense, but a necessary one as it will be quite difficult to reach the walls, floors, and ceilings after move-in, and we would at the least need to replace acoustic tile ceilings.A possible grant to support this work has been identified.'']</li> <li>Need for furniture, office supplies and equipment; budget tbd for these expenses [''Note: Most such items are already on hand.'']</li>
<li>''Indicators of success: location found, secured, and occupied''</li>
</ol></li>
<li>Staff Development
<ol type="A">
<li>Paid staff or [[Executive Director]] position has been discussed[''Note: As has an unpaid Executive Director, without action. An Executive Director would require a [[By-Laws]] amendment.</li>
<ol type="1">
<li>It may be prudent to reach for a part-time clerk rather than a full-time Executive Director.</li>
<li>Consideration of this position should wait until move into [[Library]] is complete and needs of organization can be better assessed.</li>
<li>[[Consuls]] are unsure if a paid [[Executive Director]] is needed, necessary, or affordable. It may well be that competent clerks could perform most of the Society's administrative work, with volunteers covering matters requiring expertise.</li>
<li>A post-Metcalf plan needs to be established.[[Note: The office of Consul will be discontinued on 31 December 2017. The Metcalfs intend to continue in most of their other elected and appointed positions, but at a lower level of effort.'']</li>
<ol type="a">
<li>Capture institutional knowledge and directions for processes in the [[Staff Wiki]] [''Note: In progress; on schedule to complete first draft by December 2017.'']</li> <li>Determine how to handle transition from the present [[Consuls]] once they retire. [''Note: They have elected to "retire" not later than at the end of 2017. This does not mean that they will abandon their other roles, including landlord.'']</li>
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</ol></li>
<ol type="a">
<li>Identify subgroups of potential members, e.g: college history students, members of specific orders of chivalry, New England Colonial Genealogist</li>
<li>Research past programs, members, publications to analyze for success, new ideas, better understanding of membership interests and needs[''Note: This study should cover the period before 2007, as no program since has had any positive impact on membership.'']</li> <li>The [[Omnibus EditorPresident]] will be reaching out to Phi Alpha Theta, the national history honors society, for articles. This may prove a worthy model (positive or negative) for other such. [Note: This task now transferred tot he President]</li>
</ol></li>
<li>Advertising
<li>[[Member Interest Survey]]
<ol type="1">
<li>[[Headquarters Staff ]] suggests it's about time to send out another round to those who did not at first reply &mdash; though perhaps, given the largely electronic nature of our communications, it would be sufficient to contact members by email. [''Note: The [[Dean of Studies]] is now preparing agreed to prepare an online survey, but work has stopped due to illness.'']</li>
</ol></li>
<li>Membership Marketing materials
<li>Digital</li>
<ol type="a">
<li>Keep the [[Main Website]] updated [''Note: This is being done weeklycontinuously, with additional updates as information is received.'']</li> <li>Web banners [''Note: Our websites are not presently set up to display banner ads. Amending them will be incur a non-zero cost.'']</li> <li>PDF Brochures to promote membership targeted to those interested in our five main topics[''Note: Work on these has been assigned to several Directors.'']
</ol></li>
<li>Print
<ol type="a">
<li>General brochure</li>
<li>Standard print ads for use in advertising [''Note: For greater impact, ads need to be tailored to each target audience.'']</li>
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</ol></li>
<li>[[Wiki|Staff Wiki]]
<ol type="A">
<li>Updates would be done on an as-needed basis. [ ''Note: [[Headquarters Staff]] conduct periodic editscontinuous review, but support from officers and committees is needed.'']</li> <li>Link to Wiki would be regularly provided to all members, perhaps in the ''[[August&aelig;um]]'' and in the members section of the [[Main Website]]. [''Note: An alternate recommendation is that access be restricted to officers with a "need to know".At present, the Staff Wiki is open to the world as the [[Webmaster]] does not know how to restrict it. As a result, there is a good argument to be made against publishing the URL at this time.'']</li> <li>Infrastructure to be developed by Bruce Metcalf. Updates to be entered by responsible volunteers. [''Note: The infrastructure is here, now we need officers and chairmen to input or update their pages. Some technical help is still needed, as above.'']</li> <li>Regular review of content to be scheduled as part of communications calendar. [''Note: By whom?The [[Webmaster]] is conducting continuous review, but there's essentially no input from others.'']</li> <li>Regular promotion of specific content to be scheduled as part of communication calendarthe [[Communication Calendar]], i.e.: including a link to the nominations section when [[Board]] nominations are mentioned in print to members. [''Note: See remark about limiting access above.'']</li>
</ol></li>
<li>Email Newsletter
<ol type="A">
<li>A survey of members to be undertaken to determine necessity [''Note: Assigned to [[Dean of Studies]]; delayed by illness.'']</li> <li>Content can be digital version of ''[[August&aelig;um]]'' [''Note: This would require reformatting to avoid ugly images. Such reformatting would also make it more difficult to print and distribute without our leave.''</li> <li>Use of service such as Constant Contact can yield useful data about member interests and allow for automated management of email lists[''Note: [[Headquarters Staff]] observe that such programs requrie a constant stream of content; we can barly get [[Annual Reports]] submitted.'']</li>
</ol></li>
<li>[[Main Website]]
<ol type="A">
<li>Routine review of web content on periodic basis, perhaps to be assigned to various committee and board members by [[Webmaster|Webmasters]]. [''Note: This is presently being done by the Webmaster with no support.'']</li>
</ol></li>
<li>[[Forum|Members Forum]]
<ol type="A">
<li>Establish a [[Forum]] for discussion on the [[Main Website]]; moderator Moderator needed. Permitting the Moderator to screen and delete posts will be essential. [''Note: A Forum Moderator was appointed and the Forum is now onlinepart of our main website, albeit with only post facto screening and deletion.It is presently disabled at the direction of the [[President]].'']</li>
</ol></li>
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