Membership Committee members should demonstrate understanding of the overall member experience and membership performance*, including member needs globally and by areas of interest, analyzing and preparing plans to address differences and similarities across groups. This includes developing and orchestrating the enterprise-wide member value proposition*; defining the member research agenda* and priorities; overseeing integrated member benefits* and overseeing membership segments* development and product management* activities.
<nowiki>* </nowiki> These terms have not yet been defined, and may not be depending on future office-holders.