As the public image of The Augustan Society, Inc., is an important asset, it is appropriate to create a '''Brand Style Guide''' to specify the public image that will be presented to the world, including particularly the use of the Society's arms, badge, and other insignia and logos.
In all cases, a color rendering is preferred. Black & white renderings may be used when color is unavailable, and should be a dedicated B&W emblazonment, not the color version displayed in shades of grey.
<ol type="I">
<li>Sub-Groups
<ol type="1">
<li>Order of the Augustan Eagle(OAE)—The full Arms of the OAE are used on documents that have been approved by the [[Eagle Council]] or the [[Chief of the Order]] acting alone. The Shield of the OAE is to be used in official, but less important ways, such as stationery, in a manner similar to the use of the Society shield above. The Badge of the OAE is to be used as insignia, and as an abbreviated logo when a full shield would not be suitable.</li>
<li>Noble Company of the roseRose (NCR)—The full Arms of the NCR are used on documents that have been approved by the [[Rose Council]] or the ''[[Magister Rosae]]'' acting alone. The Shield of the NCR is to be used in official, but less important ways, such as stationery, in a manner similar to the use of the Society shield above. The Badge of the NCR is to be used as insignia, and as an abbreviated logo when a full shield would not be suitable.</li>
<li>Lineage Societies—These are:
<ulol type="A"> <li>Society of Descendants of the Latin Kingdom of Jerusalem(SDLKJ)</li> <li>Society of Descendants of Ireland(SDI)</li> <li>Society of Descendants of Scotland(SDS)</li> <li>Society of Descendants of the Conquest(SDC)</li> <li>Society of Descendants of Hispania(SDH)</li> <li>Proposed proposed: Society of Descendants of the Vikings(SDV)</li> </ulol>The full Arms (which consist of only the shield) of the individual groups shall be used on documents that have been approved by the Dean of such group or the ruling council, when one exists. The Badge of the groups shall be used as insignia, on letterhead, and as an abbreviated logo when a full shield would not be suitable. </li></ol>
<li>PublicationsPeriodicals—Each of the Society's periodicals has a unique logo(or should), including the Badge of the Society in the upper right with a distinguishing logo overlaid to the lower left. Except as identified below, these are to be in the upper right corner of the cover, two inches high (or two inches wide, if that's smaller), with 0.2" of space to the left and 0.1" space below. <ol type="1">
<ol type="1">
<li>''The Augustan Omnibus''—The cover of this publication shall have the badge in the upper right corner of the cover, 1.8" high, with 0.2" of space to the left and 0.1" of space below. The badge may be repeated in an internal masthead (usually page 3). The Arms of the Society may be used on the masthead if such page as lists the officers of the Society at the time of publication (usually page 2).</li>
<li>''Be-Ne-Lux Genealogist''</li>
<li>''Çhivalry''</li>
<li>''The Colonial Genealogist''(TCG)</li>
<li>''¿Cuestiones?''—Reprints of the original editions do not have any Society insignia. Revised editions shall show the logo of the ''Spanish-American Genealogist'' in the upper right corner of the cover, two inches high (or two inches wide, if smaller), with 0.2" space to the left and 0.1" space below. The Badge of the Society shall appear on the copyright page.</li>
<li>''Eastern & Central European Genealogist''</li>
<li>''Egyptoloty Study Group''</li>
<li>''The English Genealogist''</li>
<li>''The English GenealogistForebears''—Reprints and new editions shall have the logo of Like ''The English GenealogistAugustan Omnibus'' in the uper right corner of the cover, two inches high (or two inches wide, if smaller), with 0.2" space to the left and 0.1" space below. The Badge of the Society shall appear on the copyright page.</li>
<li>''Forebears''</li>
<li>''The French Genealogist''</li>
<li>''Genealogical Library Journal'' aka ''Genealogical Library Quarterly''</li>
<li>''The Germanic Genealogist''</li>
<li>''Heraldry''</li>
<li>''HeraldryICI Members' Newsletter''—Reprints and new editions Not originally a Society publication, reprints shall have carry the logo of ''Heraldry'' in the uper right corner of the cover, two inches high International Chivalric Institute (or two inches wide, if smallerICI), with 0.2" space to Edited reprints shall carry the left ICI logo as above, and 0.1" space below. The the Badge of the Society shall appear on the copyright page.</li>
<li>''ICI MembersThe Irish Genealogist''</li> <li>''The Italian Genealogist'' Newsletter</li>
<li>''The Irish GenealogistJournal of Ancient & Medieval Studies''(JAMS)—Reprints and new editions Not originally a Society publication, reprints shall have carry no logo, as the Octavian Society never adopted one. Edited reprints shall carry no logo of ''The Irish Genealogist'' in the uper right corner of on the cover, two inches high (or two inches wide, if smaller), with 0.2" space to and the left and 0.1" space below. The Badge of the Society shall appear on the copyright page.</li>
<li>''The Italian Genealogist''</li>
<li>''Journal of Ancient & Medieval Studies''</li>
<li>''Journal of Ancient Egyptian Studies''</li>
<li>''Journal of Heraldic Studies''</li>
<li>''The Journal of Royal & Noble Genealogy''</li>
<li>''Newsletter of the Heraldry Society of the USA''</li>
<li>''Newsletter of the Octavian Society''</li>
<li>''Newsletter of the Heraldry Society of the USA'' (HSUSA)—Not originally a Society publication, reprints shall carry the arms of the HSUSA on the cover in a convenient location and size. Edite reprints shall have the same cover art, and the Badge of the Society on the copyright page.</li> <li>''Newsletter of the Octavian Society''—Not originally a Society publication, reprints shall carry no logo, as the Octavian Society never adopted one. Edited reprints shall carry no logo on the cover, and the Badge of the Society on the copyright page, notwithstanding that this may be the cover.</li> <li>''Noble Company of the Rose Newsletter''—The Badge of the Company NCR (the rose) shall be on the upper left corner of the cover, two inches high, with 0.2" space to the right and 0.1" space below. The title, motto, issue number, and date shall be to the right of the Badge.</li>
<li>''Normaendene''</li>
<li>''Plymouth Colony Genealogist''Reprints and new editions shall have the logo of ''The Plymouth Colony Genealogist'' in the uper right corner of the cover, two inches high (or two inches wide, if smaller), with 0.2" space to the left and 0.1" space below. The Badge of the Society shall appear on the copyright page.</li>
<li>''Rosarum''—The Badge of the Company NCR (the rose) shall be on the upper left corner of the cover, two inches high, with 0.2" space to the right and 0.1" space below. The title, motto, issue number, and date shall be to the right of the Badge.</li>
<li>''The Royalist''</li> <li>''The Scottish Genealogist''—Reprints and new editions shall have may be sent as is, as they pre-date the logo creation of ''The Scottish Genealogist'' in the uper right corner of the cover, two inches high (or two inches wide, if smaller), with 0Society arms.2" space to Edited reprints shall have the left and 0.1" space below. The Badge badge of the Society shall appear on the copyright pagecover in a convenient location and size.</li>
<li>''The Spanish Scottish Genealogist''Reprints and new editions shall have the logo of </li> <li>''The Spanish Genealogist'' in the uper right corner of the cover, two inches high (or two inches wide, if smaller), with 0.2" space to the left and 0.1" space below. The Badge of the Society shall appear on the copyright page.</li>
</ol></li>
<li>Email—Adding insignia to email is impractical, but each should bear in the signature the name of the sender, their office, and the phrase "The Augustan Society, Inc." This may be abbreviated in a continued conversation with a known correspondent, but must be restated each time the Subject line changes (save for the addition of Re, Fwd, or their equivalents).</li>
<li>Letters—Letters should be sent on letterhead, which shall include the shield of the Society, or of the Committee or Sub-Group responsible in the upper left corner, two inches high with 0.2" space to the right and 0.1" space below. The name of the Society, the name of the Committee or Sub-Groups, a mailing address for reply, and the main web site and general email address of the Society (presently <https://augustansociety.org> and <info@augustansociety.org>).</li>
<li>Brochures—Brochures advertising membership or products of the Society shall have the Arms of the Society on the front and Badge of the Society on the back, with sizes appropriate to the layout, but at sufficient resolution to permit legibility. Note that this will require brochures to be approved by the [[Board of Directors|Board]].
<li>Books, <ol type="1"> <li>Hardcover Original—Books published by the Society in hardcover will have 3/4 buckram binding in gold (with leeway granted when such isn't readily available), spine in black, and the author, title, and publisher embossed or printed in gold. Endpapers are to be a faint rendition of ''or gutty de sang''. Additional details are presently under development.</li>
<li>Books, Hardcover Reprint or Rebound—Books published by others that are reprinted or rebound by the Society or Library in hardcover are to be 3/4 buckram binding in black, spine in gold (with leeway granted with such sin't readily available), and the author, title, and publisher embossed or printed in black. Endpapers may either be copies of the original endpapers or a design appropriate to the volume. Rebound books that are out of copyright may use the endpapers specified for original books.
<li>Books, Softcover Original—Subjec to review, the cover shall carry the name of the Society as "The Augustan Society, Inc." The copyright page shall have the Badge of the Society at least 10% of the hight of the page or larger if needed for legibility. Ideally, the cover will be printed full bleed with a goldenrod background and trimmed (like ''The Augustan Ominbus'').</ol></li>
</ol>