Difference between revisions of "Advertising Manager"
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The journal carries advertising for two reasons: | The journal carries advertising for two reasons: | ||
| − | + | # Revenue; and | |
| − | + | # Filling space at the end of articles or the end of the issue. | |
It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication. | It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication. | ||
Revision as of 21:38, 24 January 2016
The Augustan Omnibus is the official journal of The Augustan Society, Inc. Advertising therein is managed by the Advertising Manager. He is appointed by the Omnibus Editor in consultation with the Editor-in-Chief and the Treasurer, and serves at the former's pleasure.
The journal carries advertising for two reasons:
- Revenue; and
- Filling space at the end of articles or the end of the issue.
It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication.
Ads are offered by the quarter page, vertical half page, horizontal half page, and full page. There is no additional charge for cover 3 (inside back cover), and ad space is normally not available on the outside covers, cover 2 (inside front cover), or page 3 (opposite cover 2). Proposals for such will be entertained.
The price of ads is presently set at a rate that's approximately twice the cost of printing the space. Thus half pages are twice the cost of quarters and half the cost of full pages. This is subject to change at the Advertising Manager's discretion, provided that the revenue target of twice the raw cost is met.
Discounts on ads offered as incentives for the Annual Fundraiser are charged back to that program. Member discounts are not presently offered, but that too may be changed at the discretion of the Advertising Manager provided that the discounted space is priced at twice the raw cost.
Most ads accepted of late are courtesy ads. Members, friends, and sub-groups place their arms between "Compliments of" or "In memory of" and their name. The Advertising Manager is responsible to contact Headquarters and confirm that all titles and postnominals requested have been recognized and arms registered. Ads do not have a restriction on the number of postnominals that will be listed, provided all are recognized by the Society. Members may use the arms or logo of any group of which they are a member.
Commercial advertising is also accepted at the same rates and under the same terms.
Exchange advertising is organized by the Marketing Committee or other office, and the cost of such ads are charged back to the department ordering same.
The Editor-in-Chief will format courtesy ads as described above gratis. If a more complex design is needed, a fee is charged that is normally the same as a quarter-page ad.
Advertisers who wish to provide their own copy may do so on paper, or in any lossless image format that will have at least 600dpi when printed. (Some lossy formats will generate attractive ads, but will be accepted by the Editor-in-Chief on a case-by-case basis.)
All ads are run on a space-available basis. Priority will be given to commercial advertising, memorials to the recently deceased, and other items of a timely nature.
The goal of the Advertising Manager is to have enough ads on order that the Editor-in-Chief has enough to use for formatting purposes. Worst case, this might be 15 quarter-pages.
The Advertising Manager will provide Headquarters with the mailing address of each advertiser who is not a member. A complimentary copy of the first issue in which their ad appears will be sent; copies of additional insertions will be sent for the standard subscription rate.
The Advertising Manager is responsible to contact past and present advertisers to encourage them to purchase additional advertising. Calling these "renewals" has been found an effective sales tool. Sales of multiple insertions will reduce the workload and overhead of this office.
Postage and other incidentals will be reimbursed and charged to the Advertising account. These must be included in the calculation of minimum pricing.
