Membership Committee
From Augustan Society Staff Wiki
In order to recruit and retain members, The Augustan Society, Inc., has need of a Membership & Marketing Committee. It is chaired by the Membership & Marketing Committee Chairman, who is appointed by and serves at the pleasure of the President.
Members of the Committee are appointed by the Chairman as he sees fit, with the President and Headquarters Staff as ex-officio members.
The Committee is responsible for providing the overall leadership, planning, and oversight for the Society's strategy for membership development and marketing.
Duties of the committee include:
- Driving and leading new membership growth, satisfaction, and retention;
- Conducting periodic Member Interest Surveys to monitor members interests and identify potential volunteers;
- Conducting periodic Skill Needs Surveys to determine what skills are needed by the various Committees and Sub-Groups;
- Ensuring strategic focus and alignment with the Society's organization objectives, operational strategy, and market needs;
- Developing programs and services directed towards building stronger relationships between the Society and its members;
- Growing the Society's global membership base.
At times, sub-committees have been created and assigned some of these duties:
- Membership Retention Sub-Committee was assigned the task of contacting lapsed members to either recover their membership or determine the reason for their departure. Disbanded February 2021.
- Membership Recruitment Sub-Committee was assigned the task of recruiting new members through personal contact, public speaking, and advertising. Disbanded February 2021.
- Marketing Committee was assigned the task of marketing the Society outside of member recruitment. Merged into the Membership & Marketing Committee in March 2021.
Membership & Marketing Committee members should demonstrate understanding of:
- The overall member experience and membership performance, including member needs globally and by areas of interest;
- Analysis and preparation of plans to address differences and similarities across groups;
- Developing and orchestrating the enterprise-wide member value proposition;
- Defining the member research agenda and priorities;
- Overseeing integrated member benefits;
- Overseeing membership segments development; and
- Overseeing product management activities.
