Difference between revisions of "Advertising Manager"

Revision as of 10:24, 24 December 2016

The Augustan Omnibus is the official journal of The Augustan Society, Inc. Advertising therein is managed by the Advertising Manager. He is appointed by the Editor-in-Chief in consultation with the Treasurer, and serves at the former's pleasure. He may serve on the Finance Committee at the pleasure of the Treasurer.

The journal carries advertising for two reasons:

• Revenue; and
• Filling page space at the end of articles.

It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication.

Ads are offered by the quarter page, vertical half page, horizontal half page, and full page. There is no additional charge for cover 3 (inside back cover), and ad space is normally not available on the outside covers, cover 2 (inside front cover), or page 3 (opposite cover 2). However, proposals for such may be entertained.

The price of ads is presently set at a rate that's approximately twice the cost of printing the space. Thus half pages are twice the cost of quarters and half the cost of full pages. This is subject to change at the Advertising Manager's discretion, provided that the revenue target of twice the raw cost is met.

Discounts on ads offered as incentives for the Annual Fundraiser are charged back to that program. Member discounts are not presently offered, but that too may be changed at the discretion of the Advertising Manager provided that the discounted space is priced at twice the raw cost.

Most ads accepted of late are courtesy ads. Members, friends, and Sub-Groups place their arms between "Compliments of" or "In memory of" and their name. The Advertising Manager is responsible to contact Headquarters Staff and confirm that all titles and postnominals requested have been recognized and arms registered. Ads do not have a restriction on the number of postnominals that will be listed, provided all are recognized by the Society. Members may use the arms or logo of any group of which they are a member.

Commercial advertising is also accepted at the same rates and under the same terms.

Exchange advertising is organized by the Marketing Committee or other office, and the cost of such ads are charged back to the department ordering same.

The Editor-in-Chief will format courtesy ads as described above gratis. If a more complex design is needed, a one-time fee is charged that is normally the same as a quarter-page ad.

Advertisers who wish to provide their own copy may do so on paper, or in any lossless image format that will have at least 600dpi when printed. (Some lossy formats will generate attractive ads, and may be accepted at the discretion of the Editor-in-Chief.)

All ads are run on a space-available basis. Priority will be given to commercial advertising, memorials to the recently deceased, and other items of a timely nature.

The goal of the Advertising Manager is to have enough ads on order that the Editor-in-Chief has enough to use for formatting purposes. A target for the number of ads to have on hand has not been set.

The Advertising Manager will provide Headquarters with the mailing address of each advertiser who is not a member. A complimentary copy of the first issue in which their ad appears will be sent; copies of additional insertions will be sent for the standard subscription rate.

The Advertising Manager is responsible for contacting past and present advertisers to encourage them to purchase additional advertising. Calling these "renewals" has been found an effective sales tool. Sales of multiple insertions will reduce the workload and overhead of this office.

Postage and other incidentals will be reimbursed and charged to the Advertising account. These must be included in the calculation of minimum pricing.

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