Difference between revisions of "Advertising Manager"
m |
m (update) |
||
| (12 intermediate revisions by the same user not shown) | |||
| Line 1: | Line 1: | ||
| − | '' | + | ''[[Augustan Omnibus|The Augustan Omnibus]]'' is the official journal of The Augustan Society, Inc. Advertising therein is managed by the '''Advertising Manager'''. He is appointed by the [[Editor-in-Chief]] in consultation with the [[Treasurer]], and serves at the former's pleasure. He may serve on the [[Finance Committee]] at the pleasure of the Treasurer. |
The journal carries advertising for two reasons: | The journal carries advertising for two reasons: | ||
| − | + | * Revenue; and | |
| − | + | * Filling page space at the end of articles. | |
It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication. | It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication. | ||
| − | Ads are offered by the quarter page, vertical half page, horizontal half page, and full page. There is no additional charge for cover 3 (inside back cover), and ad space is normally not available on the outside covers, cover 2 (inside front cover), or page 3 (opposite cover 2). However, proposals for such may be entertained. | + | Ads are offered by the quarter page, vertical half page, horizontal half page, and full page. There is no additional charge for cover 3 (inside back cover), and ad space is normally not available on the outside covers, cover 2 (inside front cover), or page 3 (opposite cover 2). However, proposals for such may be entertained by the [[Omnibus Editor]]. |
| − | The | + | The printed size of a ¼-page ad is 3.65" wide by 4.9" tall. A vertical half-page is 3.65×10" tall. A horizontal half-page is 7.5" wide by 4.9" tall. A full page is 7.5" by 10". |
| − | + | The price of ads was set at a rate that was approximately twice the cost of printing the space. Thus half pages are twice the cost of quarters and half the cost of full pages. This is subject to change at the Advertising Manager's discretion, provided that the revenue target of twice the raw cost is met. | |
| − | Most ads accepted of late are courtesy ads. Members, friends, and [[Sub-Groups]] place their arms between "Compliments of" or "In memory of" and | + | Discounts on ads offered as incentives for the Annual Fundraiser (or other programs which make such offers) are charged back to the Fundraiser. Member discounts are not presently offered, and would require the [[Membership Privileges]] to be amended by the [[Order of the Augustan Eagle]] to implement. Such a discount might require an adjustment to the non-discounted price to ensure that ad revenue covers the raw page cost plus the desired profit margin. |
| + | |||
| + | Most ads accepted of late are courtesy ads. Members, friends, and [[Sub-Groups]] place their arms between "Compliments of" or "In memory of" and a name. The Advertising Manager is responsible to contact [[Headquarters Staff]] and confirm that all titles and postnominals requested have been recognized and arms registered. Ads do not have a restriction on the number of postnominals that will be listed, provided all are recognized by the Society. Members may use their own registered arms, or the arms or logo of any group of which they are a member (provided that copyright clearance is provided for non-Society art). | ||
Commercial advertising is also accepted at the same rates and under the same terms. | Commercial advertising is also accepted at the same rates and under the same terms. | ||
| − | Exchange advertising is organized by the [[ | + | Exchange advertising is organized by the [[Secretary]] in his capacity as marketing director, or other office, and the cost of such ads are charged back to the department ordering same. |
| − | The [[Editor | + | The [[Production Editor]] will format courtesy ads as described above gratis. If a more complex design is needed, a one-time fee is charged that is normally the same as a quarter-page ad. |
| − | Advertisers who wish to provide their own copy may do so on paper, or in any lossless image format that will have at least 600dpi when printed. (Some lossy formats will generate attractive ads, and may be accepted | + | Advertisers who wish to provide their own copy may do so on paper, or in any lossless image format that will have at least 600dpi when printed. (Some lossy formats will generate attractive ads, and may be accepted at the discretion of the Production Editor.) |
| − | All ads are run on a space-available basis. Priority will be given to | + | All ads are run on a space-available basis. Priority will be given to memorials to the recently deceased, commercial advertising, and other items of a timely nature. |
| − | The goal | + | The goal is for the Advertising Manager to have enough ads on order that the Production Editor has enough to use for formatting purposes. A target for the number of ads to have on hand has not been set, but at least 3 quarter-pages are generally needed. A reveiw of recent issues can inform this, but an accurate count may only be had by examining the articles to be published. |
| − | The Advertising Manager will provide Headquarters with the mailing address of each advertiser who is not a member. A complimentary copy of the first issue in which their ad appears will be sent; copies of additional insertions will be sent for the standard | + | The Advertising Manager will provide [[Headquarters]] with the mailing address of each advertiser who is not a member. A complimentary copy of the first issue in which their ad appears will be sent; copies of additional insertions will be sent for the standard rate. On request, tear sheets from each issue will be provided to non-member advertisers at no cost. |
The Advertising Manager is responsible for contacting past and present advertisers to encourage them to purchase additional advertising. Calling these "renewals" has been found an effective sales tool. Sales of multiple insertions will reduce the workload and overhead of this office. | The Advertising Manager is responsible for contacting past and present advertisers to encourage them to purchase additional advertising. Calling these "renewals" has been found an effective sales tool. Sales of multiple insertions will reduce the workload and overhead of this office. | ||
Postage and other incidentals will be reimbursed and charged to the Advertising account. These must be included in the calculation of minimum pricing. | Postage and other incidentals will be reimbursed and charged to the Advertising account. These must be included in the calculation of minimum pricing. | ||
| + | |||
---- | ---- | ||
| − | * [[Augustan Omnibus|back to the Augustan Omnibus]] | + | |
| − | * [[Communications|back to Communications Department]] | + | *[[Augustan Omnibus|back to the Augustan Omnibus]] |
| − | * [[Main Page|back to Main Page]] | + | *[[Communications|back to Communications Department]] |
| + | *[[Main Page|back to Main Page]] | ||
Latest revision as of 10:50, 28 July 2024
The Augustan Omnibus is the official journal of The Augustan Society, Inc. Advertising therein is managed by the Advertising Manager. He is appointed by the Editor-in-Chief in consultation with the Treasurer, and serves at the former's pleasure. He may serve on the Finance Committee at the pleasure of the Treasurer.
The journal carries advertising for two reasons:
- Revenue; and
- Filling page space at the end of articles.
It is the duty of the Advertising Manager to maximize both, first by selling ad space in the absolute, and second to save the Editor from having to print blank space or clipart, neither of which promote the goal of the publication.
Ads are offered by the quarter page, vertical half page, horizontal half page, and full page. There is no additional charge for cover 3 (inside back cover), and ad space is normally not available on the outside covers, cover 2 (inside front cover), or page 3 (opposite cover 2). However, proposals for such may be entertained by the Omnibus Editor.
The printed size of a ¼-page ad is 3.65" wide by 4.9" tall. A vertical half-page is 3.65×10" tall. A horizontal half-page is 7.5" wide by 4.9" tall. A full page is 7.5" by 10".
The price of ads was set at a rate that was approximately twice the cost of printing the space. Thus half pages are twice the cost of quarters and half the cost of full pages. This is subject to change at the Advertising Manager's discretion, provided that the revenue target of twice the raw cost is met.
Discounts on ads offered as incentives for the Annual Fundraiser (or other programs which make such offers) are charged back to the Fundraiser. Member discounts are not presently offered, and would require the Membership Privileges to be amended by the Order of the Augustan Eagle to implement. Such a discount might require an adjustment to the non-discounted price to ensure that ad revenue covers the raw page cost plus the desired profit margin.
Most ads accepted of late are courtesy ads. Members, friends, and Sub-Groups place their arms between "Compliments of" or "In memory of" and a name. The Advertising Manager is responsible to contact Headquarters Staff and confirm that all titles and postnominals requested have been recognized and arms registered. Ads do not have a restriction on the number of postnominals that will be listed, provided all are recognized by the Society. Members may use their own registered arms, or the arms or logo of any group of which they are a member (provided that copyright clearance is provided for non-Society art).
Commercial advertising is also accepted at the same rates and under the same terms.
Exchange advertising is organized by the Secretary in his capacity as marketing director, or other office, and the cost of such ads are charged back to the department ordering same.
The Production Editor will format courtesy ads as described above gratis. If a more complex design is needed, a one-time fee is charged that is normally the same as a quarter-page ad.
Advertisers who wish to provide their own copy may do so on paper, or in any lossless image format that will have at least 600dpi when printed. (Some lossy formats will generate attractive ads, and may be accepted at the discretion of the Production Editor.)
All ads are run on a space-available basis. Priority will be given to memorials to the recently deceased, commercial advertising, and other items of a timely nature.
The goal is for the Advertising Manager to have enough ads on order that the Production Editor has enough to use for formatting purposes. A target for the number of ads to have on hand has not been set, but at least 3 quarter-pages are generally needed. A reveiw of recent issues can inform this, but an accurate count may only be had by examining the articles to be published.
The Advertising Manager will provide Headquarters with the mailing address of each advertiser who is not a member. A complimentary copy of the first issue in which their ad appears will be sent; copies of additional insertions will be sent for the standard rate. On request, tear sheets from each issue will be provided to non-member advertisers at no cost.
The Advertising Manager is responsible for contacting past and present advertisers to encourage them to purchase additional advertising. Calling these "renewals" has been found an effective sales tool. Sales of multiple insertions will reduce the workload and overhead of this office.
Postage and other incidentals will be reimbursed and charged to the Advertising account. These must be included in the calculation of minimum pricing.
